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Kendall Jenner Trademarks Her Name for a New Beauty Line

Almost every single Kardashian and Jenner, from Kourtney down to Kylie, has built their own solo businesses. But Kendall Jenner has been busy being a model. Now, it seems she’s finally ready to get in the game.

As first reported by WWD, Kendall filed to trademark both “Kendall” and “Kendall Jenner” on May 2 at the United States Patent and Trademark Office. Like sisters Kim and Kylie, it appears Kendall is setting her sights on a beauty line since the trademarks cover makeup, fragrance, hair care, beauty masks and more.

Kendall has not hinted about anything, but we’re sure she’s gained some business knowledge from her siblings and after collaborating with Kylie on their Kendall + Kylie clothing line. Kendall also recently partnered with oral care company Moon on a teeth whitening pen and became a spokesperson for Proactiv. And we’re still waiting on that Kendall and Kylie collaboration for Kylie Cosmetics.

So we’ll just have to wait and see how Kendall’s eponymous beauty line stacks up against the competition, aka her sisters.



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