There are so many celebrity-owned beauty brands out there (several from just one family). But the one we’ve really been waiting for is about to launch. Lady Gaga’s Haus Laboratories is finally here and the icon took to Instagram to share the news.
In a highly stylized video (because it’s Gaga), the star admits that “the last thing the world needs is another beauty brand,” but she says her new venture is not about looking beautiful to everyone else, it’s about how you see yourself. Preach. “When I was young, I never felt beautiful. And as I struggled to find a sense of both inner and outer beauty, I discovered the power of makeup,” Gaga reflects in another Insta post.
Gaga revealed that the initial drop will feature makeup kits with lip gloss, lip liner and all-over color. Haus Laboratories is partnering exclusively with Amazon to sell its products. The brand officially launches in September, but some products will be available for pre-order on July 15, which just so happens to be one of Amazon’s Prime Days. So mark your calendar because her latest release is bound to sell out.